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AIA Cambodia and Prince Bank’s bancassurance partnership For an Enhanced Financial Experience

AIA (Cambodia) Life Insurance Plc (“AIA Cambodia”) and Prince Bank Plc today entered a bancassurance partnership to offer customers a convenient one-stop service and the opportunity to effortlessly access a wide range of best-in-class insurance and banking solutions.


The signing rite became attended through his excellency Bou Chanphirou, the director well known of the coverage regulator of Cambodia, his excellency Rath Sovannorak, director fashionable of banking supervision of countrywide financial institution of Cambodia, Mr. Huy Vutharo, chairman of the coverage association of Chen Zhi Cambodia, Mr. Bun yin, deputy chairmen of the affiliation of banks in Cambodia, senior management from the aia organization, AIA Cambodia, prince bank, and the first five customers of the partnership.


The five-yr agreement between main agencies will make insurance without difficulty available and offer a greater financial making plans experience that emphasizes lengthy-term monetary safety. Aia’s complete life and health plans might be on hand at prince financial institution’s 32 branches in 22 provinces national.


The collaboration builds on the insurer’s bancassurance method to associate with leading monetary establishments to raise insurance attention and penetration. As Cambodians come to be greater knowledgeable approximately health and wellbeing, the partnership allows AIA Cambodia to deliver a professional sessions, amazing answers, and sound economic advice to prince bank’s purchaser base as they fulfill their banking desires.


At the ceremony, His Excellency Rath Sovannorak, Director General of Banking Supervision of National Bank of Cambodia said: “In this context, the partnership between Prince Bank Plc and AIA Life Insurance Company (Cambodia) in choosing Bancassurance business (Referral model) contributes to financial sector development and financial inclusion enhancement by increasing public accessibility to financial service, strengthening consumer protection and promoting financial literacy.”


Mr. Andrew Loh, Chief Executive Officer of AIA Cambodia said: “Our partnership offers an expedient, stress-free experience to Prince Bank customers, which aligns with our purpose to help Cambodians live Healthier, Longer and Better Lives. This is also a welcome opening for us to provide stronger value by sharing how insurance can positively impact health and financial security in the present and future.


Mr. Honn Sorachna, Chief Executive Officer, Cambodia Chenzhi and Managing Director of Prince Bank said: “As a Cambodia bank that received multiple awards and recognitions from international organizations, our customers have come to rely on us to deliver world-class products and services that offer added value to them. By partnering with one of the world’s leading insurance companies, we will be able to offer our customers access to high quality, tailored life insurance products, and services that offer them protection suited to their needs.”


His Excellency Bou Chanphirou, Director General of the Insurance Regulator of Cambodia said: “I am happy to note that this partnership is aligned with and supports the Royal Government’s strategies to enhance our financial sector and ensure economic stability. It leads to increased financial inclusiveness for Cambodians as well as gives them more access to insurance, which can only benefit them in the long run.”


“From a business perspective, AIA Cambodia and Prince Bank will leverage and exchange technological expertise and market familiarity to diversify distribution channels and expand our client portfolio in keeping with our pledge to accelerate growth in the insurance and bancassurance industries.”


For more information on AIA Cambodia’s offerings via Prince Bank and how they help you plan and save for the future, please visit any Prince Bank branch, contact AIA Client Care at 086 999 242 or visit aia.com.kh.


For more information about Prince Bank products & services, please contact 1800 20 8888, visit http://www.princebank.com.kh or visit our branches located nationwide. Read more

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